How market oriented is e-Bay

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1. The ‘global integration–national responsiveness’ framework defines the four basic strategies employed by MNCs: international, global, multi-domestic, and transnational. Briefly discuss the key features of each strategy with some examples.

2. What is a concentration diagram? Describe a situation / data set (e.g. surface defects on refrigerators) that you could use a concentration diagram for Explain why you would use a concentration diagram over other types of charts or diagrams.

3. How market oriented is e-Bay? How does their market orientation assist them in delivering superior customer value? What role does their business model, culture (business philosophy), electronic community, and marketing strategies play in getting, keeping, and growing customers?

Reference no: EM132231841

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