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For this question, we will refer to a hypothetical good we'll call a "widget". There are three firms, A, B, and C who sell widgets once a week at an open-air market where buyers (aka customers) come to purchase their household needs. A, B and C each produce and bring a single widget to sell each week. Assume A, B and C are able to buy inputs for widget production from several input suppliers. That is, there are numerous (more than 3) input suppliers, each of whom can supply all the necessary inputs needed by A, B and C. Additionally, assume each widget producer incurs a total cost of $4 to produce one widget, where total cost includes input costs and the opportunity cost of the widget producer's time. Assume the opportunity cost of the widget producer's time is the wage they could have earned in their next best occupation, say as a manager of a retail store. On a typical week, there are two customers who are each interested in buying one widget. Both buyers have a willingness-to-pay of $9 for each firm's widget.
Colten uses his trademark solely in Kansas City , Missouri, and has no intention of expanding the business to any other region or state.
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