How many tv sets were tuned into another program

Assignment Help Marketing Management

Reference no: EM131917697

Question: 1. Following are the ratings and number of ad insertions on five cable TV programs designated as C1 through C5: C1 (rating = 7; insertions = 6); C2 (rating = 4; insertions = 12); C3 (rating = 3; insertions = 20); C4 (rating = 5; insertions = 10); C5 (rating = 6; insertions = 15). How many GRPs would be obtained from this cable TV advertising schedule?

2. Assume that in Canada there are 30 million TV households. A particular prime-time TV program aired at nine o'clock in the evening and had a rating of 18.5 and a 32 share. At the nine o'clock airtime, how many TV sets were tuned into this or another program?

Reference no: EM131917697

Questions Cloud

Describing maximizing reach or maximizing frequency : Which is more important for an advertiser: maximizing reach or maximizing frequency? Explain in detail. In the output presented in the message-to-vehicle.

Why is relative purchasing power parity more likely to hold : Why is relative purchasing power parity (PPP) more likely to hold in a hyperinflationary period than in a more "normal" period of price behavior?

Discussion about the waterton performing arts festival : Choose one of what you believe to be the highest priorities and consider the stages you might go through using the consulting process.

How would you modify your explanation : How would you modify your explanation (though not your conclusion) if you were using the portfolio balance approach in a fixed exchange rate context?

How many tv sets were tuned into another program : Assume that in Canada there are 30 million TV households. A particular prime-time TV program aired at nine o'clock in the evening and had a rating of 18.5

Why are futures contracts defined as symmetrical contracts : Why are futures contracts defined as symmetrical contracts, while options, caps, and floors are described as asymmetrical contracts?

What are the advantages of cable television advertising : What are the advantages and disadvantages of cable television advertising? Why are more national advertisers turning to cable television as a viable.

What is the difference between a normal swap and basis swap : What is the difference between a normal swap and a basis swap? If a swap contract is signed and one of parties wishes to return to his initial market position.

Determine the proper distribution of food from serving : The purpose of the new procedure is to increase the temperature of the hot meals that the patient receives.

User Account

All Pages