How many scale items will you use in the survey

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Reference no: EM131187260

Assignment - Survey Analysis

A company's cereal is not selling well. Create a 10-15-question survey that measures customers' preferences for the company's cereal product. Then, answer the following questions:

• How many scale items will you put in the survey? Justify your answer.

• Will you use multiple-choice questions? Why or why not?

• How many scale items will you use in the survey?

• Why did you select that number of scale items?

• How many scale points will you use in the survey? Justify your answer.

• What data type will be used in the survey? Justify your answer.

Submit your answers in a two- to three-page Microsoft Word document.

Reference no: EM131187260

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