Reference no: EM133260337
Assignment:
Cazoo is focussed on growing customer numbers and increasing sales conversion via channels other than traditional marketing channels (TV, radio, social media, PPC...). Cazoo has identified that partnerships are a good channel to focus on.
Pick a specific opportunity and partner (this could be a new partnership to drive online sales, or new customers for our dealership partners) that you propose Cazoo should partner with.
Please describe:
? Why you chose the opportunity and the company
? The structure of the partnership e.g. what is on offer to the customer, to Cazoo and to the partner
? How many sales / customers would this drive for Cazoo?
? How would you commercialise the partnership? E.g. how much would Cazoo be willing to pay for these sales
? What risks do you foresee and how would you manage this risk?
? What metrics would you want to track and what key results would you set for success?
Things to consider: Include in your answer your assumptions, how would you find, size, and filter opportunities.
Will give a thumbs up for long, detailed and CLEAR answers.
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