How many respondents completed the dce task

Reference no: EM131099937 , Length: word count:2400

Research Design and Data Collection Tools-

Q1. In Coltman et al. (2008), Table 1 and Figure 1 show differencesbetween reflective and formative measurement to measureor form a construct. Reflective measurement is the one discussed in our class. Formative measurement is different measurement development idea for a construct. You have experienced developing new measurement items for your chosen construct for your group project.

Both from your experience of group project and from understanding of the article, what is your opinion of using reflective and/or formative measurement approach for your chosen construct in your project? Do you think you should have used a formative approach? Or, reflective approach is appropriate?(Hint: use your learning from your project).

- Does the student understand basic differences between reflective and formative approach?

- Can the student evaluate what they have done in the group project in terms of theories and practices summarized in the article (Coltman et al 2008)?

Q2. Suggest your idea of developing a formative measurement for your construct used in your group project. Please suggest measurement items for your construct and explain why they are considered a formative measurement.

- Can the student apply the concepts of measurement development approaches to a new construct development?

Q3. The authors (Louviere et al. 2010) argue that DCE is not a Conjoint Analysis. Briefly summarize your understandings form the paper and give your opinions regarding the argument made by the author. (Hint: They could be 'agree/disagree', 'why agree/disagree', and 'additional thoughts').

- Does the student understand what the authors argue about?

- Can the student evaluate two approaches in terms of their theory and practice?

Q4. Read the data attached (Cruise_DCE) and do the following.

a. Identify how many respondents completed the DCE task (hint: check total cases, number of choice task and number of alternatives).

b. Identify attributes and their levels (hint: draw a table showing all attributes and levels).

c. Assume that you are running a conjoint task with identified attributes and levels. What is the size of Complete Factorial Design (CFD)? What is the minimum design size for a Fractional Factorial Design (FFD)? Generate an orthogonal design with SPSS and attach the design.

d. You are going to run a logit choice model with the DCE data and do the following tasks.

i. Create effects coding scheme for attributes (hint: effect coding scheme table. See week 09 SPSS workshop material)

ii. Run a logit choice model with SPSS and attach the final result (hint: see week 10 lecture material; needs to use effect coding developed above).

iii. Compute coefficients for 'baseline' attribute levels (hint: use Excel to copy coefficients in the model and then compute new coefficients).

iv. Identify important attribute (and levels) that affect people's choice of cruise line and explain how they affect people's choice.

v. Use EXCEL and complete the following tables (i.e., shaded boxes) which will be used as a basis for a Decision Support System (DSS)

	Cruise Options
	Cruise 1	Cruise 2	Cruise 3	Cruise 4
Att 1 - Destination:	Western Caribbean	Eastern Caribbean	Alaska	Mexican Rivera
Att 2 - Cruise Line:	Norwegian	Royal Caribbean	Carnival	Princess
Att 3 - NO. of Days:	9 days	8 days	11 days	7 days
Att 4 - Stateroom:	Inside stateroom	Oceanview	Oceanview	Balcony
Att 5 - Ship Amenities:	Fewer amenities	More amenities	Fewer amenities	More amenities
Att 6 - Price	$200	$150	$100	$125
Utilities
Exp(Utilties)
PreferenceShare (%)

Request:

https://www.dropbox.com/sh/0273sdmhu7moroh/AADIN-QLXDCjpDB50JMY0MvXa?dl=0

This is a take-home final exam, the above link contains all the related files to finish this exam, however, the final question in this exam need running the data in SPSS firstly, and I will give you the data output ASPS. Could you please help me finsh this project?

Reference no: EM131099937

Questions Cloud

How can we reduce poverty in the united states : How can we reduce poverty in the United States? Will receiving a college degree improve your career opportunities? Has the United States peaked as a world power?

Plagiarism harms the student : 1. Plagiarism harms the student, the university, and other students in class.

Question regarding the income effect dominates : Make two clearly labeled diagrams showing how reducing a worker's wage affects the hours s/he is willing to work: one in which the income effect dominates, and the other in which the substitution effect dominates.

What is the minimum value for th tl if is 25°c : What is the minimum value for TH TL if is 25°C?

How many respondents completed the dce task : Identify how many respondents completed the DCE task (hint: check total cases, number of choice task and number of alternatives). Identify attributes and their levels (hint: draw a table showing all attributes and levels)

What do you mean the police are going to take joann : I feel like I have failed as a parent! I don't know what is going to happen now that you cannot come back to school. What do you mean the police are going to take him? What happens now?

Question regarding the afdc and eitc : Assume AFDC gives a weekly payment of nonlabor income while effectively reducing a participants wage by half. How would income effects change a workers consumption/leisure decision? How would substitution effects change a workers consumption/lei..

What is the sociological significance of the fad or fashion : What is the sociological significance of this fad or fashion? Why would something like this become popular? Are any of these fads and fashions more popular with certain groups than with others?

Three-paragraph summary of your favorite book : A final draft should be complete, well-developed, refined, and error-free. It is important to revise your work for academic voice, style, and structure before submitting it.

User Account

All Pages