How many potential customers are waiting to be served

Assignment Help Marketing Research
Reference no: EM131007618

Detailed Question: Instructions

Assume that you are working at ETPI's marketing department. Answer the questions and prompts asked in the scenario.

The department intends to participate in several trade shows this year. While the marketing department has relied on some rules of thumb regarding staffing the booth in the past, more rigorous analysis will be used this year. As the consultant, you will figure out staffing levels using queuing theory or, synonymously, waiting line analysis.

Waiting line analysis

Past experience has shown that there are busy times and lulls at the ETPI booth during the course of the day. The hour before the start of the educational presentations is busy, lunch is busy, and the hours from 3 pm to 6 pm are busy. All other hours are slack.

1) During busy times, 60 potential customers per hour arrive at the booth (assume a Poisson distribution). A booth worker takes 5 minutes, on average, to meet the information needs of a potential customer (assume an exponential distribution).

How many booth workers are required for the average potential customer to spend no more than 5 minutes waiting and being served? How many potential customers are waiting to be served, on average? What is the utilization rate of the booth workers?

How many booth workers are required for the average potential customer to spend no more than 4 minutes waiting and being served? How many potential customers are waiting to be served, on average? What is the utilization rate of the booth workers?

2) During slack times, 10 potential customers per hour arrive at the booth (assume a Poisson distribution). A booth worker takes 5 minutes, on average, to meet the information needs of a potential customer (assume an exponential distribution).

How many booth workers are required for the average potential customer to spend no more than 5 minutes waiting and being served? How many potential customers are waiting to be served, on average? What is the utilization rate of the booth workers?

How many booth workers are required for the average potential customer to spend no more than 4 minutes waiting and being served? How many potential customers are waiting to be served, on average? What is the utilization rate of the booth workers?
Requirements

In order to successfully complete this assignment, you must:

Make few or no grammatical, spelling, or syntactical errors.

Show any or all of the following:

Critical thinking

Original thinking

Researched examples

Critical/original thinking: Demonstrate new approaches and/or ability to "push back" rather than simply reproducing another's thoughts

Use direct quotations sparingly and judiciously

Properly identify any sources and integrate into own thoughts and ideas

Provide a straightforward, easy-to-follow arrangement with appropriate formatting:

Comply with APA format

Answers clearly marked and named within assignment file(s)

Create a Word document and name it using the following convention: "YourName-M3-assignment"

On the Word document, answer the prompts listed above in about 1-2 pages of text, plus charts and tables

Attachment:- homework.zip

Reference no: EM131007618

Questions Cloud

Frankenstein and what characteristics : What are the main themes of Frankenstein and what characteristics are included in it?
The following two responses are required for each item : During 2011, $20,000 of bonds payable were issued in exchange for property, plant, and equipment. There was no amortization of bond discount or premium.
Each state has different minimum wages : Wages in the United States vary in every state, because each state has different minimum wages, but the best to my knowledge wages are determined and priced for every field profession and its factors. Is it possible you might revisit your thought on ..
Define language and lexicon : Write a 1,050- to 1,400-word paper in which you examine language as it relates to cognition. Address the following: Define language and lexicon. Evaluate the key features of language
How many potential customers are waiting to be served : How many booth workers are required for the average potential customer to spend no more than 5 minutes waiting and being served? How many potential customers are waiting to be served, on average? What is the utilization rate of the booth workers?
Explain the long-run impact of this increase in spending : The recent financial crisis has led to an unprecedented increase in government spending across the world. Explain the long-run impact of this increase in spending on an economy like the U.S.. Is the impact on a country like Singapore would be differe..
Derive an expression for the deflection between the points : The structure shown (Figure) is fabricated by welding together three pieces of square rod or tubing, each having the same cross-sectional area A, moment of inertia I, and modulus of elasticity E. Derive an expression for the deflection between the..
Does being an optimist versus pessimist influence : Does being an optimist versus pessimist influence the ability to meet needs, as in Maslow's hierarchy? Can you be a pessimist and still have your needs met in the hierarchy
Returned for credit some of the office equipment : Returned for credit Some of the office equipment Previously purchased on credit But not yet paid for.

Reviews

Write a Review

Marketing Research Questions & Answers

  A business plan: gift shop

A business plan for a gift shop contains so many constraints and aspects to be taken into consideration before start up with something.

  Managerial decision making

This assignment is based on Managerial Decision Making. Compare and contrast the theoretical and practical differences between "formal research" and "business proposals".

  London congestion charge

Generate revenue for city are under consideration. The two proposals are London Congestion Charge and Charging for Firefighting.

  Market research

The director of market research at a large department store chain wanted to prepare a survey throughout a metropolitan area to calculate the amount of time working women spend shopping for clothing in a typical month.

  Producing quality steel by stressing sound management

Nucor Corporation- Producing Quality Steel by Stressing Sound Management Practices

  Monitor and review the performance of members of a team

Monitor and review the performance of members of a team.

  Scientific research and informal research

Differences between scientific research and some informal research

  Dilmah ceylon tea: market development in australia

Dilmah Ceylon Tea: Market Development in Australia.

  Quantitative analysis based on a excessive research

Zara is part of a multi-national conglomerate and it is operating in many countries worldwide. There are a total number of 1770 Zara stores world wide in regions of Africa, Asia, Central America and The Caribbean, Europe, North America, and South Ame..

  Market research report

Market Research Report

  Designing a lunchbox menu for children

Marketing Plan- Designing a lunchbox menu for Children

  Case study:moet hennessy louis vuitton

Case study:Moet Hennessy Louis Vuitton

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd