How many posts did bright ink post on facebook from

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Reference no: EM133438575

Questions: Bright Ink is interested in the Facebook post performance from January to March 2021. Since Bright Ink cannot provide you admin access to their Facebook page to access Facebook Insights data, they have provided a data export from Facebook Insights for your convenience. Bright Ink has asked you to answer the following questions using data from the Facebook Insights data export.

1. How many posts did Bright Ink post on Facebook from January 2021 to March 2021?

2. Of all the posts Bright Ink posted from January 2021 to March 2021, what percentage were Photo posts (round to the nearest percentage)?

3. Which post had the largest amount of unique impressions from January 2021 to March 2021 (answer with the post ID)?

4. Which post had the lowest amount of total engagements from January 2021 to March 2021 (answer with the post ID)? Why do you think it had such low engagement?

5. From January 2021 to March 2021, what was the highest post engagement rate (answer with a percentage)? Engagement rate for a Facebook post is calculated by dividing Lifetime Engaged Users by Lifetime Post Unique Impressions and them multiplying by 100.

6. For post 107487897828096_196963428880542, what percentage of Lifetime Post Total Impressions resulted in the video being viewed to 95% of its length (round to the nearest percentage)?

7. From January 2021 to March 2021, what percentage of Total Engagements where Likes? (round to the nearest percentage)

8. From January 2021 to March 2021, did posts with hashtags have more Unique Impressions than posts without hashtags (yes or no)? Why do you think this is the case?

9. Exploring the Permalinks for the various posts, which post would you have been most likely to engage with? Why?

10. Based on this data, what would be your post recommendations for Bright Ink's social media manager moving forward (mention at least two specific recommendations)?

Reference no: EM133438575

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