Reference no: EM132663037
Question 1. Familiarize yourself with the Splendid Tea that our client, Star Products HK, is selling.
The price of the vacuum pack in a can is $30 wholesale and $50 MSRP. It is not the top of the line, but still is considered a premium product.
Question 2. Research the oolong tea market in the U.S. This is a very competitive market with multiple products at various price points.
a. How many oolong tea brands are there in the U.S.?
b. How many oolong tea brands are carried at a typical American supermarket targeting an average tea drinker/nondrinker?
c. Name those brands.
d. List the prices of those brands.
e. How many oolong tea brands are carried at a health food store targeting tea drinkers who are more well-informed tea drinkers who consume tea for health benefits?
f. Name those brands
g. List the prices of those brands.
h. How many oolong tea brands are carried at Chinese or Asian supermarket targeting those comfortable with Chinese brands of tea?
i. Name those brands
j. List the prices of those brands
k. How many oolong tea brands are carried at Chinese Tea Specialty store targeting tea connoisseurs?
(You will not be responsible to identify the brands at such stores since it will be a difficult task if you do not purchase anything at the store)
l. What is the price range of oolong tea?
m. Research at least 3 reasons why customers shop at these stores knowing that the prices may at higher.
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