How many of each type of ad should be placed to minimize

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Question: Suppose that Penny Chairs has three media options: radio, TV, and ads in Furniture World (an industry publication). The table below provides information related to the costs, exposure values (how many people see the ad and is typically derived from market research studies), and limitaons on the allowable number of ads in each medium desired by the firm. The company would like to achieve a total exposure value of at least 60,000 Radio $500 2,000 0 15 TV $2,000 4,000 10 No limit Furniture World $200 2,700 6 12 A. How many of each type of ad should be placed to minimize the cost of achieving the minimum required total exposure. Which constraints are binding? Why?

Reference no: EM133599462

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