How many impressions did the campaign generate

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Reference no: EM132243658

1) A media campaign generates 279 GRPs. The potential audience is 27.7 million households.

How many impressions did the campaign generate? Record your answer in millions, rounding to one decimal place.

2) A local dental practice decides to run a Groupon campaign. The campaign offered $345 worth of dental services (such as teeth whitening) for $135. For the total campaign, 250 coupons were sold. We estimate that 85% of the coupons will be redeemed, that 35% of the coupons will be redeemed by existing customers and that, on average, Groupon customers purchased 1.5 coupons. Let’s assume that 21% of new customers come back after the Groupon coupon visit. The dental practice estimates its cost of goods sold to be 45%. Finally, the bill for the average Groupon customer was $390. The dental practice negotiated a 50/50 split with Groupon.

Calculate the cost per new customer.

3) A local dental practice decides to run a Groupon campaign. The campaign offered $360 worth of dental services (such as teeth whitening) for $155. For the total campaign, 240 coupons were sold. We estimate that 85% of the coupons will be redeemed, that 35% of the coupons will be redeemed by existing customers and that, on average, Groupon customers purchased 1.5 coupons. Let’s assume that 28% of new customers come back after the Groupon coupon visit. The dental practice estimates its cost of goods sold to be 45%. Finally, the bill for the average Groupon customer was $395. The dental practice negotiated a 50/50 split with Groupon.

Calculate the breakeven revenue for a new Groupon customer.

Reference no: EM132243658

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