Reference no: EM133537043

Case: You are working on a public relations project for Habitat for Humanity. As part of a campaign pitch, you are producing a commercial-like video that will be released on social media platforms and on television. You have already spent hours filming volunteers building a house, and now you have to narrate the video. How should you narrate the video for the greatest impact on the audience?

Option A: You match words to the pictures verbatim. Images and words should work together so the audience can see and hear what the person is doing at the same time. The script may look something like this: "The volunteer, Matt Jones, picked up the piece of wood and placed it against the house. It will soon become a foundation wall for someone's new home."

Option B: Use your words to enhance the visuals. Words should explain pictures and elaborate on what we see. For example, "Matt Jones has been volunteering to build homes for the last 10 years. The project is close to his heart. Matt grew up in a home built by Habitat for Humanity volunteers, and now he wants to pay it forward."

Option C: Use this as an opportunity to share some statistics about homelessness, how many houses the project plans to build, and the number of volunteers within Habitat for Humanity. Reporting numbers will show impact, scope, and need for the project.

Option D: There's no need to voice what the audience is seeing, because they are already seeing the picture. Brainstorm other information to add while the audience watches video of volunteers building homes. When pictures and words match, it's a waste of time, and the audience will lose interest.