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Read the article then answer the question!!
Discussion Questions:
1. Explain the difference between a traditional designer and a concept designer.
2. Where did Ralph Lauren work prior to working for him- self? Why do you think this experience was beneficial to his career?
3. Currently, how many divisions does Ralph Lauren operate under his name? Can you identify the target market of each division? Are they homogenous or diverse?
4. Why was Ralph Lauren's use of an ethnic model such as Tyson Beckford important? Does the fashion industry use ethnic and diverse models? Why?
5. How has Ralph Lauren built on his original Polo Ralph Lauren brand to create an empire and an almost unparalleled career in fashion? Can you think of any other merchandisers with similar backgrounds?
6. Why is philanthropy important? How does philanthropy strengthen a brand presence?
Attachment:- Article.rar
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