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How many customers would consider substitutes

Assignment Help Marketing Management
Reference no: EM13731254

Competitive Analysis Grids

Grid 1 - Industry Analysis Grid Using 5 forces Model

Your New Venture: __Dessert food turck

Number of the type of industry you are entering.

Emerging

Fragmented

Mature

Declining

Global

Force 1: Power of new entrants

What are the barriers to entry and how easy are they to overcome?
What companies are likely to enter our industry and when are they likely to enter?

Force 2: Power of substitutes

What are the substitutes for our product?
How many customers would consider substitutes?

Force 3: Power of Suppliers

Can firms in the industry switch suppliers easily?
How many suppliers service the industry?
How important is suppliers' quality and service to ours?
What is our bargaining power with suppliers?

Force 4: Power of customers

Who are the customers and how concentrated are they?
How fast is demand growing?
What are the possibilities for creating new markets or niches?

Force 5: Power of competitors

What are the major competitors and their characteristics?
How does each differentiate their product?
How competitive is the market?

Grid 2 - Competitor Analysis Grid

Compare two competitors working in the area of your own business venture. (For example, if you were starting your own pizza business, two competitors might be Pizza Hut and California Pizza. Think of some detail or comment to insert after each feature. Add other features as you think of them.

Price

· What is the competitor's price?
· What types of terms, discounts, and promotions does competitor offer?

Product Design/Uniqueness

· How is competitor product/service different? Similar?
· What features of competition's product are superior?
· What variety is offered.Selection?

Financial Condition

· Is the competitor profitable?

Market

· Does the competition cater to mass or target market?
· What are volume and market share of competitor?

Management

· How strong is the competitor's management team?

Reference no: EM13731254

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