Reference no: EM133033095
How many competitors do you have? Who are the key competitors? What are the key selling points or competitive advantages of each one? What is your advantage over competitors? Is the market large enough to support you and competitors?
Political Environment
Consider the political environment for the areas that your business will trade and operate in. Is there a stable political system? Are there any licenses and regulations that you should be aware of? Do you need to win support to be able to operate?
SWOT Analysis
Instruction: Complete the table below with descriptive responses and explanation as you answer the questions below.
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Strengths
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Weaknesses
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- Does the organization have a strong brand presence?
- What resources are available for marketing activities?
- Does the company have unique products or services that satisfy the needs of its target market?
- What makes the company's products or services unique?
- What value is brought to customers?
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- Does the organization have a weak brand presence?
- Are resources insufficient for marketing activities?
- Does the company lack distinctive products or services?
- Do current products or services fail to satisfy the needs of customers?
- Do current products or services fail to bring value to customers?
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Opportunities
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Threats
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- What is the unique opportunity that the company is trying to take advantage of?
- Does the target market have any unfulfilled needs that the company can satisfy?
- Are there emerging target markets with needs that the company can satisfy?
- Are there ways the company and its competitors can benefit from working together?
- Are there opportunities for collaborating with customers to build a brand presence?
- Describe and analyze if market demand is increasing?
- Are there changes in the government regulations that will affect the company?
- Describe any emerging global issues that will affect the company?
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- What are the tactics that competitors use to pursue customers?
- What are the strengths of the company's biggest and or emerging competitors?
- In what ways are the competitors' products or services superior to the company's offerings?
- How are competitors likely to respond to any changes in the way the company markets?
- Is the company behind in adopting new technologies for marketing?
- Describe any ways in which international competitors are taking away market share?
- What do customers dislike about the company?
- Describe and analyze if market demand is decreasing?
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Mission, Objectives, and Goals
State the mission or business purpose: what the organization wants to achieve, in market-oriented terms. (Example: Disney's mission could be, "We create happiness by providing the finest in entertainment for people of all ages.)
List 1-3 objectives that move the organization a step closer to achieving the mission. (Example: A Disney objective could be, "To be the most popular theme park for international visitors.")
Convert objectives into specific marketing goals that are easy to measure and evaluate. (Example: Our goal is to increase the market share of international theme park visitors by 10% in the next two years.")