Solution-How many ad package should be purchased

How many ad package should be purchased

Reference no: EM131579852

Question: The total advertising budget for a firm is $200,000. The following table gives the costs per ad package for each medium and the number of exposures per ad package (with all numbers in thousands).

Medium 1	Medium 2	Medium 3
cost/package	10	4	5
exposures/
package	3100	2000	2400

If the maximum numbers of medium 1, medium 2, and medium 3 packages that can be purchased are 18, 10, and 12,, respectively, how many of each ad package should be purchased to maximize the number of ad exposures?

Reference no: EM131579852

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How many ad package should be purchased

Reference no: EM131579852

Reference no: EM131579852

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