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Accounting for intangible assets
Mags Ltd is an Australian mail-order company. Although the sector in Australia is growing slowly, Mags Ltd has reported significant increases in sales and net income in recent years. While sales increased from $50 million in 2009 to $120 million in 2015, profit increased from $3 million to $12 million over the same period. The stock market and analysts believe that the company's future is very promising. In early 2016, the company was valued at $350 million, which was three times 2015 sales and 26 times estimated 2016 profit.
Company management and many investors attribute the company's success to its marketing flair and expertise. Instead of competing on price, Mags Ltd prefers to focus on service and innovation, including:
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Question 1: Explain how Mags Ltd's costs should be accounted for under AASB 138/IAS 38 Intangible Assets, giving reasons for your answer
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