Reference no: EM132221072

Assignment

Q1. Based on your analysis of the given case study, discuss, how Levi Strauss can use Marketing Information System (MkIS) to achieve its current market position in relation to its competitors in the European Market.

Q2. In order to forecast future trends and make strategic marketing decisions in the European business environment, Levi Strauss has to carry out internal, external and customer analysis. Apply appropriate tools of internal, external including socio-cultural factors related to customer behaviour in order to identify challenges and opportunities along with corresponding core capabilities of the Levi Strauss.

Q3. Based on your critical analysis of Levi Strauss's given Case study and taking into consideration of your answers to questions 1 and 2, devise and write in 400 words a summary of Levi Strauss's five year(2014-2019) strategic international Marketing Plan for European market.

Your "Global Marketing" assignment 1 should follow the following aspects:

A) The front sheet should be fully completed with detailed information required as on the front page of this assignment

B) Academic References and Bibliography

For references make sure to use the Harvard reference method. In your bibliography, list all web sites, articles and any other sources you consulted.

C) Note that references that are 10 years old are out of date and do not use them unless it's absolutely necessary. Better marks will be given for the use of variety of credible scientifically evidence based sources other than single source and non credible ones

D) Please note that if you use references, you should attempt to list all the references you have used in the text [simply references in the text should match those in the reference list]

E) You will need to submit the assignment in electronic file via turnitin on Moodle.

Attachment:- Global Marketing - Assignment.rar