User Account

All Pages

How leading organizations assess the search marketing

Assignment Help Marketing Management
Reference no: EM132027826

Question: Maybe you don't even know how to measure results. Your analytics are essential to your initial search marketing plan and improvement plans. No matter where you are starting from, understanding how to measure where you are and take it to the next level makes all the difference. Do you know how your Web analytics can drive your search improvement plan? In this Webinar, we will learn:

• How to assess your current search marketing results through the prism of your own organizational goals

• How leading organizations assess their search marketing

• Which key performance indicators identify specific problems in both organic and paid search

• Why social media is important to search marketing

• How to build your content plan based on your assessment

Join me in this seminar as we hear from a few of the experts. Rob Petersen is President of BarnRaisers, a full service digital marketing solutions company that builds brands using proven relationship principles and ROI. Rob has been recognized by the American Marketing Association for building several billion-dollar businesses. Tim Peter is President of Tim Peter & Associates, an e-commerce and digital marketing consultancy building brands and businesses via the social, local, mobile web. Tim's award-winning work for Wyndham and Charles Schwab has generated billions of dollars in online revenue. Mike Moran is the Founder of the Biznology blog and Chief Strategist at Converseon, a leading social consultancy. Mike is the co-author of Search Engine Marketing, Inc. and a former IBM Distinguished Engineer. I know that you will find their insight to be fascinating!

Therefore, please view the following seminar:

How to Use Web Analytics and Search Marketing for Better Decision Making (By BiznologyMikeMoran)

After you have had a chance to view the video/tutorials, write a 600-800 word essay,APA Format with intext citations, and references that addresses the following points:

1) What information did you learn about how to assess search marketing results that you did not already know?

2) In what ways can an understanding of key performance indicators assist you in running your business.

3) Provide a practical example of how you would envision using key performance indicators in your business, if you owned one.

Reference no: EM132027826

Questions Cloud

Benefits of incorporating a modular design into a computer : Can you Explain the benefits of incorporating a modular design into a computer program. Would it be more efficient to write one large program?
What are three steps in the digital forensic examination : What are three steps in the Digital Forensic Examination Protocol process and describe why it is important to validate the results of evidence gathering tools?
Oscilloscope or dmm when measuring values in ac circuits : Include considerations that must be taken into account with using either an oscilloscope or DMM when measuring values in AC circuits.
Hardware and software write-blockers : What are major advantages and disadvantages of both hardware and software write-blockers?
How leading organizations assess the search marketing : How to assess your current search marketing results through the prism of your own organizational goals? How leading organizations assess their search marketing?
Troubleshoot some problematic hardware or software : Can you describe a time when you had to troubleshoot some problematic hardware or software?
Occur for the lru replacement algorithms : How many page faults would occur for the LRU replacement algorithms, assuming 3 frames, all frames are initially empty, so first unique pages will all cost one
How information systems affect the firms strategic position : Using your company or a real-world example from your research, analyze how information systems affect the firm's strategic and competitive position.
Occur for the optimal algorithms replacement : How many page faults would occur for the Optimal algorithms replacement, assuming 3 frame, all frames are initially empty, so first unique pages will all cost.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd