Reference no: EM131885392

Essay Assignment

Establishing a culture of sound business ethics within an organization is challenging, to say the least. Companies that market products that are not considered to be "healthy" for consumers have additional challenges. Research a company that markets "unhealthy" products. For this assignment we will use a Fast Food Company of your choice. Respond to the following questions.

1. Briefly describe the company and its product and the ethical dilemma associated with the production and distribution of its products.

2. Describe how the perception of the product differs within cultures both within the United States and globally.

3. How has this company handled the ethical implications of its product with a focus on social responsibility, integrity and business ethics?

4. Explain how leadership within the organization can instill a culture of ethics within the marketing department as they strive to advertise a product that is not healthy for the customer.

Your response should be a minimum of three double-spaced pages not including the title and reference pages. The attached peer-reviewed source is one required reference for this assignment. Referenced sources must have accompanying citations complying with APA guidelines.

Article: "We're Part of the Solution": Evolution of the Food and Beverage Industry's Framing of Obesity Concerns Between 2000 and 2012 by Laura Nixon, Pamela Mejia, Andrew Cheyne, Cara Wilking, Lori Dorfman and Richard Daynard.