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How landing pages can be customized and used in conjunction

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Reference no: EM133313502

1. Define the following key concepts below:

Keyword Placement

Tags and Attributes

Landing Pages

Behavioral Targeting

Placement Targeting

2. Describe how to use keywords with the HTML alt attribute and with HTML tags such as title, meta, anchor, and header tags

3. Explain how landing pages can be customized and used in conjunction with pay-per-click campaigns to serve a broad customer base.

4. Describe how to use behavioral targeting and placement targeting to maximize SEO.

5. Explain several strategies for maximizing pay-per-click.

Reference no: EM133313502

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