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How kfc will use internal data and marketing intelligence

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Reference no: EM133319716

Assignment:

KFC is considering introducing a new range of healthy meal options. In order to measure the success of these new healthy meal options, they decided to make it available in some of its restaurants only.

  1. Correctly identify and discuss the research method KFC will employ when testing out the health meal option is some of its restaurants. Ensure to show application to the scenario.
  2. Describe how KFC will use Internal Data and Marketing Intelligence to help the company in deciding to introduce the new health meal option.

Reference no: EM133319716

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