How it is important for brand management theory

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Reference no: EM132273232

Brand Management

Please discuss each of the following concepts and why/how it is important for brand management theory. Please refer to specific brand management approaches in your discussion (i.e., one approach per concept) and use examples to illustrate your answer.

a) Corporate brand

b) Brand awareness

c) Brand-self congruence

d) Please discuss the concepts of corporate identity (i.e., according to the strategic school) and organizational identity, and how they interact with each other in creating a brand identity as discussed in the identity approach to brand management. Please use examples to illustrate your discussion.

Reference no: EM132273232

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