How is vital complaint management

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Reference no: EM133292440

Assignment:

Customer complaints are inevitable since customers have varying needs and want. When customers perceive that the quality of the products and services they receive is lower than expected, it generates dissatisfaction. When customers are dissatisfied and communicate their dissatisfaction to the organization, complaints arise. When the complainants are satisfied with the complaint-handling process, most likely, they will become loyal to the organization. It shows how vital complaint management is. Referring to Air Asia, assess the most common solutions to customer complaints made by Air Asia and relate them to customer service concepts.

Reference no: EM133292440

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