How is using social media to market a movie

Assignment Help Other Subject

Reference no: EM131545637

Assignment

Watch the video and write discussion essay in media, 3 pages.

watch the video and write discussion essay in media.

Please read below and Please answer the question.

Overview

Instructions

For this assignment, please respond to the following discussion questions after viewing the documentary. Your assignment should be approximately 3- 4 pages double-spaced. Please number your responses.

1. Please discuss your general reactions to the film.

2. According to the film, "the consumer is now the marketer". What does this mean? Please provide some examples. Is this a change from how advertising and marketing has traditionally worked?

3. Consider the question "Does selling out exist anymore?" What do you think? For better or for worse? (You may need to look up the phrase "selling out" if you don't know what it means).

4. "Word-of-mouth" marketing is an age-old technique used to build interest in a brand or a product. (One person recommends a brand or product or shares information about it with another person he or she knows. The recipient does the same with another person, and so on, until word spreads.) How is using social media to market a movie similar to the word-of-mouth technique? How is it different? Which do you think is more effective, and why?

5. If you had no access to the internet/smartphones etc. for 48 hours, what would you miss the most? Would you ever try to go without?

6. Discuss how social media has impacted your identity.

Attachment:- Video-Link.rar

Reference no: EM131545637

Questions Cloud

What is the market risk premium and market expected return : What is the risk-free rate? What is the market risk premium? What is the market expected return?

What is the best way to assess potential competitor : What is the best way to assess potential competitor? What information is the most important for effective bid strategy?

What makes it more sensitive to the market risk : What is the interpretation of the fact that the Google’s systematic risk is larger? What makes it more sensitive to the market risk?

Probabilistic model or a deterministic model : At which point in the decision-modeling approach would you be able to determine if your best choice of solutions would be a probabilistic model?

How is using social media to market a movie : How is using social media to market a movie similar to the word-of-mouth technique? How is it different? Which do you think is more effective, and why?

Define the relational leadership : How does understanding a model of relational power help a manager? In two paragraphs, describe how a manager may use different power bases/sources to lead.

Differences between the rich and the poor on reproduction : What are the differences between the rich and the poor on reproduction and summarize reading section and write your opinion about Malthus population theory

Describe style of leadership this decision reflects : Describe which framework the opponents of this move would use to support their statement that it be considered unethical.

What are the requirements for a fair trade product : What are the requirements for a fair trade product? What activities does a corporation need to practice for ethical sourcing?

User Account

All Pages