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Successful companies try to maintain a positive relationship in the community in which they do business. In the textbook, Jerry Colangelo explains that representing your core values in the community wins loyalty to your brand and attracts new customers (p. 62).
Entrepreneurs should remember that part of a company's stewardship includes socially responsible actions in the community.
In what ways do organizations gain trust and show they are socially responsible stewards?
How is trust lost and how are reputations damaged? Discuss examples of companies that are socially responsible and have earned the trust of the community.
Conversely, discuss other companies that have lost the trust of communities and damaged their reputations through social irresponsibility. What will you do to ensure that your organization maintains a positive reputation in the community?
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Every responsible and trustable organization have a duty towards the society and its people. Hence this is the reason that every organization should have a CSR (Corporate Social Responsibility) wing that would work and undertake different projects for the benefit of the society. A good trust towards the society also helps in maintaining the reputation of the company. There are several known and big companies that take part in CSR activities in all around the world.
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