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Discussion
Successful companies try to maintain a positive relationship in the community in which they do business. In the textbook, Colangelo explains that representing your core values in the community wins loyalty to your brand and attracts new customers (p. 62). Entrepreneurs should remember that part of a company's stewardship includes socially responsible actions in the community. In what ways do organizations gain trust and show they are socially responsible stewards? How is trust lost and how are reputations damaged? Discuss examples of companies that are socially responsible and have earned the trust of the community. Conversely, discuss other companies that have lost the trust of communities and damaged their reputations through social irresponsibility. What will you do to ensure that your organization maintains a positive reputation in the community?
Compare and contract two (2) of the financial trends in retailing in the U.S. versus those generally used overseas.
Examine the relevant consumer behaviOr for your target market. Explain the main reasons why the brand name. boo. slogan brand extension. as well as the positioning statement and marketing strategy are right for the identified target market.
Choose three companies. Post your thoughts on why you believe the first builds customer value through value excellence.
Market Analysis - Current and potential customers, Current and potential competitors and Overview of the industry (key characteristics, competitive/saturated/mature)
Describe how household patterns in the United States are anticipated to change over the next few years.
Evaluate the salespersons tactics using the material you have learned this quarter. You should begin by expression interest in the product.
examine the Featured ProBoards Forums at the bottom of the landing page. Next, speculate on the manner in which a company could use such Featured ProBoards Forums for its social media marketing campaign.Analyze the main advantages and disadvantages..
We have a large population of uninsured people, growth of personal bankruptcy due to medical costs, increasing health care cost, huge profits for health care corporations, and a growing national debt and deficit. On the website for Obamacare Fac..
Legal issues aside, evaluate Forever 21's strategy of making low-cost versions of successful designs by famous designers.
Per the textbook, in order to understand the causal relationship in business process, manager often asks "whys" to drill down the root cause of failures. Select one (1) project from your working or educational environment and propose at least thre..
Explain how the marketing plan targets the market segment.Provide a positioning statement for your project.Define the products and services you will offer.
Imagine that you are designing a global approach for a company. Examine the major pros and cons of having country managers versus brand or line managers, and determine whether or not there are situations where one is better than another. Defend yo..
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