Reference no: EM133229290
Question - Shortage of Raw Materials Discussion
Reading -
1. Read Ch. 2 in the textbook on external forces.
2. Read the assigned WSJ article - There's a Carbon Dioxide Shortage, and Food and Drink Makers are Scrambling By Jesse Newman. It concerns the shortage of carbon dioxide and its impact on food and beverage companies.
3. Do some basic research on the issues discussed in the article.
Post - Focus on the external forces discussed in Ch. 2.
1. How is the shortage of a raw material an external force impacting food and beverage companies?
2. What opportunities and threats do these changes pose to both processors and retailers (i.e. grocery stores, convenience stores, etc.)?
3. How should these companies adjust their strategy going forward?
4. What are the competitive issues that these processors and retailers need to consider?
5. Identify a key concept from Ch. 2 and discuss it in relation to the environment impacting the processors and the retailers.
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