How is the product positioned

Assignment Help Marketing Management
Reference no: EM13888713

In this season of the project you will provide an assessment and enthuse of the current marketing ink for the product of interest. As you carefully consider each clement of the marketing mix these are some of the points that you lain want to investigate:

Product Strategy:

• How is the product positioned?
• What are its competitive advantages?
• How deep/wide is the product line?
• What are the product's attributes? (That is. what does it look like, colors. styles. size, quality. etc.)
• Branding strategy?

Pricing Strategy:

• Retail price?
• Pricing constraints and objectives?
• Price level approach (e.g., demand-oriented, cost-oriented or competition-oriented)?
• Are any adjustments to the price offered? What conditions satisfy the awarding of adjustments?

Promotional Strategy:

• Advertising plan?
• Media plan?
• Public relations plan?
• Personal selling plan? (Remember that retail staff may be responsible for much of this activity)
• Sales promotion plan?

Distribution strategy:

• What marketing channels are used for this product? Why?
• What added value do specific channel members offer to the product?
• How wide and long are the typical channels of distribution for this product?

Reference no: EM13888713

Questions Cloud

What is the money demand function in the classical model : What is the money demand function in the classical model(in math)? Explain in words which factors affect money demand and in which direction. What is the liquidity preference function(in math)? Again, explain in words which factors affect money deman..
Manufacturer of expensive luxury automobiles : 1.For years, Ferrari has been known as the manufacturer of expensive luxury automobiles.
Dollars and in nominal dollars : The cost of garbage pickup in Valley is $4.5M for year 1. Estimate the cost in year 3 in year-1 dollars and in nominal dollars. The population is increasing at 6%, the nominal cost per ton is increasing at 5%, and the inflation rate is estimated at 4..
Analyze scrooge''s character? what is he like? : Analyze Scrooge's character? What is he like? Why is he like this? What happens to him between the beginning and the end of the story?
How is the product positioned : Product Strategy: How is the product positioned? What are its competitive advantages? How deep/wide is the product line
What is the minimum annual revenue for break even : There is a $180,000 overhaul cost in year 8. The first cost is $420,000 and the annual operating cost is $30,000. Revenue from power sales is expected to be $100,000 per year. The facility will have a salvage value of $75,000 at the end of year 15. i..
As the newly appointed vice president of brand development : Sheryl Adkins Green couldn't ask for a better assignment.
How many units must the government destroy : The demand function for orange juice is q=247-8p and the supply function is q=19+4p, where q is the number of units sold per year and p is the price per unit expressed in dollars. The government decides to support the price of orange juice at a price..
Explain why you are ready for independent learning : Explain why you are ready for independent learning and can function without frequent teacher interaction, in-class assignments, and reinforcement of concepts.

Reviews

Write a Review

Marketing Management Questions & Answers

  Select a purchase you have made recently and describe in

write a 700- to 1050-word paper in which you relate consumer behavior to marketing. in your paper address the

  What do you think of burger kings advertising tactics

What do you think of Burger King's advertising tactics? Is it OK to attract new customers while alienating others? Is Burger King's advertising ethical? Explain

  Question one 1 love and pursuit of wisdom by intellectual

question one 1. love and pursuit of wisdom by intellectual means and moral self-discipline.2. investigation of the

  Discuss the appropriateness of distribution

Discuss the appropriateness of distribution and channel strategies used for consumer sales and Are these strategies appropriate in today's market? How would you change them

  Develop a marketing program to lift the marketing

Analyse the Deli Depot case - There are no maximum or minimum word limits for this assignment and Develop a marketing program to lift the marketing and financial performance of the outlet under threat and the entire chain.

  How does google support for open access fit into google plan

Case Analysis 4 - Google: Research Google's attempt to buy into wireless via the 700 MHz Spectrum Auction. How does Google's support for Open Access fit into Google's plans

  How sponsor building brand equity through this sponsorship

Choose an event with a corporate sponsor. How is this sponsor building brand equity through this sponsorship

  What are some ways in which companies can ensure they are

what are some ways in which companies can ensure they are properly incorporating their intangible intellectual capital

  The three major challenges faced by business today are

the three major challenges faced by business today are globalization advances in technology and deregulation. which of

  Discussion-factors and trends that influence strategy

Assignment: Discussion-Factors and Trends that Influence Strategy Development, In this module, you will explore how businesses react to changing economic times and the influence this has on product and service positioning in the market place

  The marketplace using tq methodology

Assess three (3) characteristics that contribute to a TQ organization by prioritizing the steps necessary to achieve a competitive advantage in the marketplace using TQ methodology.

  Question 1when buying abroad in view of distance and time

question 1when buying abroad in view of distance and time quality problems need to be minimized or more appropriately

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd