How is the product or service being promoted through green

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Reference no: EM133293879

Case: Green Marketing "is the process of promoting products or services based on environmental benefits". Green marketing has been popular recently, especially with the younger generations who deeply care about the environment and environmental issues. Recently, in June 2019, Justin Trudeau announced that Canada will have a ban on single-use plastics, which will take effective in 2021. Customer demand and governmental legislation has put pressure on companies to come up with environmentally-friendly products and use green-marketing tactics to stay competitive.

Your job is to pick a product or services that is using Green Marketing and answer the following questions below:

How is the product or service being promoted through Green Marketing?
A type of unethical green marketing is called Greenwashing. According to Investopedia, "Greenwashing is the process of conveying a false impression or providing misleading information about how a company's products are more environmentally sound." Do you think this product or service is using greenwashing? Why or why not?
Look at the company website for this product or service. List 3 sustainability initiatives that the company partakes in that they promote on their website.

Reference no: EM133293879

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