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How is the metric of lifetime value calculated

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Reference no: EM133456090

Question

1. How is the metric of lifetime value calculated? Explain the basic formula.

2. Apply the formula to a real-world scenario. List any assumptions you make to move your calculation forward if any assumptions were needed to make it viable.

3. Apply the basic formula to a real-world scenario, reflect upon the nuances of what this formula considers. Do you consider this metric, or this formula, ethical?

Reference no: EM133456090

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