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Case Study: Cengage Consumer Behavior, CB7, author Babin/Harris
1. What is perception, and why is it a challenge to marketers?
2. What are some ways in which the just noticeable difference (JND) concept is used in a marketing context?
3. Do you think JND is unethical? Why or why not? Look at the five examples at the bottom of page 59 to help guide you.
4. How is the mere exposure effect linked to advertising?
5. How is the mere association effect utilized in marketing?
6. How can packaging color influence expectations about what's inside the package?
7. Do you think the size of a package influences how much of the contents we eat?
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