Reference no: EM132891900

Note: Read the case study carefully and answer the questions given at the end.

Company Folders is an established business but had a website that their CEO admitted was "obviously last year", which is putting it gently. The main problem they wanted to remedy was their online quote function. This is a vital step in their marketing funnel, so making the process as smooth as possible was essential to ultimately driving more sales for the business. 

This sounds a simple task but with over 15 million product combinations, the current quoting system was highly complex. Further to this, there was a very high rate of prospects dropping out of the form partially completed. Intuitively they assumed that getting the form onto a single page would help get prospects through the process, but after surveying their best customers, they realized that a redesign was necessary. 

They took a cumbersome single step process with lots of options and broke it up into a multi-step bite size process. Doing this resulted in a whopping 67.68% increase in total quotes.

Question 1: How he broken complicated system into manageable one.

Question 2: What steps should be taken to keep people focusing?

Question 3: How is the experience of company's folders.

Question 4: Is redesign was best idea for the company's point of view?