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How is the brands website communicating brand identity

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Reference no: EM133501189

Assignment:

Please answer the following questions below:

  1. Think of one of your favorite brands, and in one column, write down keywords that describe the brand to you. For example, is the brand "Fun?" "Fresh?" "Innovative?" "Trustworthy?"
  2. Now, look up the brand's website. Take a few minutes to peruse the site, taking in the messages and images, but also the colors, user experience, diction (word choice), options, and overall tone. Write down as many attributes or elements as you can in a second column.
  3. Now compare the two columns. Try to attribute the keywords you first thought of to the aspects you observed on the website. In other words, how is the brand's website communicating its brand identity?
  4. Draw lines to connect the two columns and write 1-2 paragraphs about the experience.

Please write 1-2 paragraphs

 

Reference no: EM133501189

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