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Problem
You have been recruited as Marketing Analyst by a movie production company to help them ascertain factors that impact their box office sales, and hence recommend ways to increase their revenue.
Your company has recently screened a movie premiere that drew a critics score of 55 and 1,250 likes on Facebook. i. What box office sales should the company predict? ii. If the producers conduct an advertising campaign that will cost $300,000 and will increase Facebook likes by 10,000%. How is that campaign expected to improve ticket sales?
Review the Readings from this unit. In addition, search the Internet and University of Roehampton Library. Identify three relevant articles regarding market research approaches for determining market demand for branded products.
discuss the importance of diagramming tools for process modeling. without such tools what would analysts do to model
1- after having defined the typical consumer profile of this product qualify and outline its decision-making process to
Critically discuss the Standardisation/Adaptation Debate from the 1960s to the present. How has the debate changed over this period
Illustrate the use of complementary and integrative health (CIH) approaches to address the health challenges in the case. To what extent is qi therapy
What ethical dilemmas do marketing professionals face in gathering information on customer bases through smartphones and social media?
Define advertising, and explain it through a banking-related example. Define public relations, and explain it through a banking-related example. Compare and contrast these concepts as they relate to marketing.
The Final Paper will be titled "An Integrated Marketing Strategy for brand name of your choice. Describe the good or service and desired brand image
Write a sales pitch to the end consumer to sell your product. Select the appropriate channel for delivering your message based on context, audience, and purpose. Explain why you selected this particular channel.
Explain each of the four bases for segmenting consumer markets or each of the five bases for segmenting business markets.
What type of data should a company consider first if they are preparing to launch a new product or service?
Plan the social media ad campaign for Facebook & Instagram using Facebook Ads Manager. What is the campaign budget optimization that you will be using?
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