How is that campaign expected to improve ticket sales

Assignment Help Marketing Management

Reference no: EM133632438

Problem

You have been recruited as Marketing Analyst by a movie production company to help them ascertain factors that impact their box office sales, and hence recommend ways to increase their revenue.

Your company has recently screened a movie premiere that drew a critics score of 55 and 1,250 likes on Facebook. i. What box office sales should the company predict? ii. If the producers conduct an advertising campaign that will cost $300,000 and will increase Facebook likes by 10,000%. How is that campaign expected to improve ticket sales?

Reference no: EM133632438

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