How is starbucks changing to a digital and social enterprise

Assignment Help Business Management

Reference no: EM131147810

Case - ELECTRONIC COMMERCE AND THE SOCIAL ENTERPRISE

Assignment Overview

Introduces online presence for business and information security policies. E-commerce can result in a radical change in the manner business operate, but it needs to be integrated with the rest of the business. Some of the integration includes, planning, competition of resources, and interfaces to other internal systems. Sometimes companies join an alliance or consortium of companies to explore E-commerce implementation. Most electronic payment systems know who the buyers are, and it is therefore necessary to protect their identity. Other private issues may involve tracking of Internet user activities through cookies and in-house monitoring of web services.
Everyday sales items purchased online have almost doubled between the year 2006 and 2010 and it is expected that these figures will keep doubling by 2020. A few years back, E-commerce was not expected to be what is now. It is now clear that all businesses need to provide online services sooner or later to remain in the market. The same is true for mobile commerce.

In order to identify what businesses need to do to start their online presence, go over the background readings and any other elective readings you find useful. When you have read the articles listed in the background material and any other relevant reading you could find, imagine that you want take advantage of the Internet and communication technologies for your business. These include the tools, business strategies, and information security needed to orderly implement electronic and mobile commerce.

In addition, E-policies typically include: ethical computer use policy, information privacy policy, acceptable use policy, email privacy policy, Internet use policy, and anti-spam policy.

Case Assignment-

The final case in this course explores some of the concerns manager face as they adapt to an increasingly technological environment. The Case "How Starbucks is changing to a Digital and Social Enterprise" is a thought provoking case and may challenge you to consider some of the actions to take if placed in similar circumstances. The case can be found at https://sites.google.com/site/efraimturban/online-files Chapter 1 or at https://drive.google.com/file/d/0B01kmYbW3pyfbmlmNVNiOVowd1E/edit?pli=1

1. How is Starbucks changing to a Digital and Social Enterprise? What are the drivers for this change?

2. In what ways you think Starbucks increases its brand recognition with its E-Commerce initiatives?

3. Is the E-Commerce system bringing Starbucks closer to its customers? Is it changing consumer behavior? Why and why not?
Note: this case study was selected from the book Electronic Commerce

A Managerial and Social Networks Perspective by Turban, E., King, D., Lee, J,. Liang, T., & Turban, D. For more info see: https://www.gallaugher.com/chapters.

Reference no: EM131147810

Questions Cloud

Explain whether you think an autobiographical or fictional : By creating awareness of oppression and arousing sympathy of supporters, the arts can be a form of protest. Identify and describe an example of how either black slaves or white abolitionists used the arts as a form of protest against slavery.

What measures were taken to protect cities from flooding : What were the weather conditions that produced the flood? How long did the flood water take to pass through the entire river system? What measures were taken to protect cities from flooding?

Behavior of leaders that determines employee engagement : Do you agree that it is the behavior of leaders that largely determines employee engagement, as defined in the text? (Engagement -when people enjoy their jobs and are satisfied with their work conditions, con- tribute enthusiastically to meeting team..

What is the temperature of the shield : What is the temperature of the shield? Is it reasonable to neglect natural convection inside and radiation outside? [Tshield = 153?C.]

How is starbucks changing to a digital and social enterprise : How is Starbucks changing to a Digital and Social Enterprise? What are the drivers for this change? In what ways you think Starbucks increases its brand recognition with its E-Commerce initiatives

Will the water freeze or warm up : It radiates to a night sky whose temperature is -18?F, while a 50?F breeze blows over it at 1.5 ft/s. Will the water freeze or warm up?

The difference between process costing and job order costing : Reflect on the difference between process costing and job-order costing. - Evaluate and explain the role these functions play in a nonprofit child welfare organization.

What temperature will the thermometer read : A thermometer is held vertically in a room with air at 10?C and walls at 27?C. What temperature will the thermometer read if everything can be considered black? State your assumptions.

Has eduardo entered into an enforceable contract : Eduardo has recently moved to Pittsburgh and wishes to enhance his social life. While visiting the website of Made For You, Eduardo reads a pop-up window that states, “We are making a special introductory offer to new subscribers of $19.95 a month. H..

User Account

All Pages