How is social media useful for marketing research

Assignment Help Operation Management

Reference no: EM131859367

Marketers have traditionally used research methods such as focus groups, observation, trend analysis, and competitive research to help develop and gauge customer response to new products.Today, social media is also helping companies understand consumer preferences and develop new products.

Have a look at how Wal-Mart, Frito-Lay, Samuel Adams and Kohls are using Facebook and Twitter and let's try to answer the following questions:

For these companies, how is social media useful for marketing research?

What other companies and products might benefit from this approach? Why?

What are the pros of using social media for market research?

What are the negative aspects?

Reference no: EM131859367

Questions Cloud

Possession with intent to distribute methamphetamine : He is arrested for possession with intent to distribute methamphetamine

Define the purpose of a strategic plan : In your own words, define the purpose of a strategic plan and explain the steps an organization goes through in developing one.

Crime-and-justice events by politicians : Discuss how criminal policy is debated and covered in the media noting how references to crime-and-justice events by politicians

What is the longest you might need to watch in order to draw : Will you be able to conclude at some point that the TM is in an infinite loop? If so, what is the longest you might need to watch in order to draw conclusion?

How is social media useful for marketing research : For these companies, how is social media useful for marketing research? What other companies and products might benefit from this approach? Why?

What level of burning is required to constitute arson : What level of burning is required to constitute arson? What levels of burning do not constitute arson?

What is the difference between a brand and a brand name : What is the difference between a brand and a brand name? What are some of the most famous brand names and why?

Describe how to construct a nondeterministic tm accepting l : Suppose T is a TM accepting a language L. Describe how to construct a nondeterministic TM accepting L*.

Deontological and teleological ethical systems : In a 2page paper, provide a response to the following: 1. Compare and contrast the deontological and teleological ethical systems.

User Account

All Pages