How is social class relevant to american express marketing

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Reference no: EM133248990

Question 1. What is American Express background?

Question 2. Illustrate the use of market segmentation and positioning by American Express

Question 3. What are cross cultural implications of marketing American Express credit cards?

Question 4. How is social class relevant to American Express marketing?

Question 5. How does American Express use the concept of reference group influence in marketing its credit cards?

Reference no: EM133248990

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How is social class relevant to american express marketing : What are cross cultural implications of marketing American Express credit cards and How does American Express use the concept of reference group influence

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