Reference no: EM133294404
Case Study = Spotify
Questions
1. How is the rise of streaming affecting the music industry? Is streaming the future of the music industry? And how would you characterize the competition among online music services?
2. How do you evaluate Spotify's business model? Is it beneficial for artists, labels, consumers, and advertisers?
3. Are Spotify's executives right to insist on not allowing artists and their labels to differentiate their offerings across countries and target only the premium tier? Why is this so important to Spotify's model?
4. Are Big Machine and Tylor Swift right to ask for catalog takedown? How likely are other artists to deflect as well?
5. In your view, how should Spotify respond to Swift's actions in the public domain?
6. Why are music streamers moving into the podcast market? How does it differ from music streaming?
7. Who is going to win the music and podcast streaming war? Apple, Amazon, Youtube, Spotify or somebody else? Could it be different companies that dominate music and podcasts?