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Discussion Post: Marketing Emergency Department Services to Various Age Groups
Think of a healthcare service or product that is utilized by more than one demographic set. A demographic set is defined as a group of individuals associated by age, geographic region, gender, etc. How is this service or product marketed differently to the different groups?
For example, Emergency Department services cover a wide range of demographic groups defined by payor source, age, sex, gender, etc. How might these groups be marketed to differently?
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Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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