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How is premium tea defined

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Reference no: EM132663039

Research consumers' perception about tea. Because of the price point of the product, Splendid Tea will be marketed as a premium brand.

Research what consumers perceive as "premium tea."

Question a. How is "premium tea" defined? Price? Brand name? Origin of tea? Etc.

Question b. How important is the brand name?

Question c. Any type of tea considered better than others? Oolong, Jasmine, Green, Chrysanthemum, Puar, etc. What constitutes quality tea?

Question d. What is their understanding of Oolong?

Question e. What constitutes "premium tea"
i. Characteristic 1
ii. Characteristic 2
iii. Characteristic 3

Question f. What benefits are sought in "premium tea"? Health? Taste? Fragrance?

Now comes the crucial questions since these are the point of differentiation of Splendid Tea over competition.

Question g. Is where the tea is sourced important?

Question h. Are consumers aware that vast majority of tea must use insecticides?

Question i. How valuable is being insecticides-free?

Reference no: EM132663039

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