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Assignment
This Module Assignment is a little different than previous Module Assignments. You will apply skills you learned in your School of Business prerequisites (specifically math, business communication, accounting/finance/Excel, and lower-division business classes) to a "real world" marketing scenario. I will be evaluating two of the Undergraduate Business Program Learning Goals, Problem Solving & Decision Making and Business Communication (LG1 & LG3). Detailed formatting guidelines and grading rubrics for each Learning Goal can be found at the end of this document.
You are a digital marketing intern at a small footwear company located in Portland, OR. You have been asked to evaluate the financial performance of your social media advertising campaigns and make recommendations about how to allocate your digital advertising budget. Your manager gave you the following information:
Part 2: Executive Summary
Now that you have completed your Marketing Data Analysis, consolidate your findings into a 1-page executive summary. I have provided a couple examples attached to the Assignment Dropbox. You should at least answer the following questions in your executive summary:
Final Deliverables:
Grading:
Your grade will be based on four criteria:
Pro Tip: Don't always just paste screenshots of excel cells into your executive summary. Use graphs when they are appropriate.
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