How is operant conditioning used by marketers

Assignment Help Marketing Management

Reference no: EM133200324

Discussion Post: Classical Conditioning

Part I

• How is classical conditioning used by marketers? Find some samples of adverts or brands that use this.

Part II

• How is operant conditioning used by marketers? Find some samples of adverts or brands that use this.

Part III

• What are some ways that Cognitive learning may be used by marketers?

• Which brands or product categories use the following

o Chunking of information
o Vicarious learning
o Modelling / imitation

Part IV

• Visit an on-line supermarket. Can you identify any packages where the marketer's knowledge of stimulus generalization and stimulus discrimination was incorporated into the package design? What other means of learning have these manufacturers used.

Reference no: EM133200324

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