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How is normally the cultural factor measured

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Reference no: EM133052867

1. Why and how does cultural factor affect CBAs motivation or performance?

2. How is normally the cultural factor measured? What are the possible advantages and disadvantages of this metaphor?

3. How could this metaphor be improved and be further applied in international business research?

4. How would the improved cultural metaphor be applied in CBAs?

Reference no: EM133052867

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