How is measured is a scale of high-low regarding involvement

Assignment Help Marketing Management

Reference no: EM133695686

Assignment:

The consumer decision-making process and how it is measured is a scale of high-low regarding involvement and the consumer's search for information. Most consumer's purchase decisions fall in the low category of customer involvement. On the other hand, organizational buying is determined by three factors, as follows: The newness of the problem to the decision makers The information needs of the buying center The number of alternative products and suppliers being considered Answer the following for this discussion: From your experience as a consumer, discuss how the demand for industrial products differs from the demand for consumer products. Please include references.

Reference no: EM133695686

Questions Cloud

Understanding of financial versus managerial accounting : Discuss the importance of understanding the types of costs that one is responsible for. Discuss the understanding of financial versus managerial accounting.

Analyze marketing decision support systems : An important marketing concept is to analyze marketing decision support systems and their impact upon marketing management systems.

How could use a financial forecast to help a business grow : Share why you think a financial forecast is important and how you could use a financial forecast to help a business grow.

Discuss how consumers might react to the new higher prices : Discuss how consumers might react to the new higher prices. Discuss non financial considerations that businesses use to retain customers.

How is measured is a scale of high-low regarding involvement : The consumer decision-making process and how it is measured is a scale of high-low regarding involvement and the consumer's search for information.

Creating a proactively trademarked the logo you plan to use : Explain why protecting your company's trademark is essential in keeping a competitive advantage.

Discuss potential difficult situations as a new real estate : Discuss potential difficult situations as a new real estate agent and how to avoid or handle these situations? Cite sources.

Who do you believe are their primary target markets : Who do you believe are their primary target markets? Describe their Marketing Mix Strategy (Product, Price, Place (Distribution) and Promotion.

Develop a solid client follow up : Describe your plan to develop a solid client follow up and client referral strategy to ensure your success as a Real Estate Agent.

User Account

All Pages