How is marketing strategy affected by the involvement

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Reference no: EM133650045

Question: How is marketing strategy affected by the involvement level of the target market? How does an "everyday low pricing strategy differ from a weekly special's strategy? How do these two strategies affect whether a store should use odd or even pricing? How is a price line different than a product line? What is the fundamental issue in price setting? What invariably happens when cut your price? What invariably happens when you raise your price? How does differential pricing address this issue? What is the purpose of differential pricing strategy? What are the three main types of differential pricing strategies? How effective is each type of differential pricing strategy with both the price sensitive and the price insensitive customer segments? Differentiate the "door in the face" and the "foot in the door" pricing strategies. How do each deal with unrealistic customer reference prices? What are the three types of satisfaction attributes and how to they impact customer satisfaction?

Reference no: EM133650045

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