How is elasticity of price sensitivity used in development

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1. Brief history of nokia company and the reason of its failure. Pls given the refrences as well atleast more than three.

2. How is elasticity of price sensitivity used in the development of a marketing strategy?

3. Starbucks is a chain of coffee shops. Give an example of a category point-of-parity and a point-of-difference for the company.

Reference no: EM132223899

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How is elasticity of price sensitivity used in development : How is elasticity of price sensitivity used in the development of a marketing strategy?

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