How is different from selecting a site for a supermarket

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Reference no: EM133568533

ASSIGNMENT:

The objective of this assignment is to reinforce understanding of one of the crucial concepts in retail management - "location."

Opening a retail location costs money. Even if a retail chain were successful, if one location suffers minimal foot traffic, the brand image of the entire retail chain can be affected. Can there be too little or too many location? Should a store be the only store in the neighborhood to avoid competition, or that actually harms the store? What then is the optimized location for a store? How can the right target market be identified? What technology is available for higher accuracy?

Retailing, 8th Edition

Patrick M. Dunne; Robert F. Lusch; James R. Carver

Read Chapter- Market Selection and Local Analysis

Compare these factors with the factors you would use in selecting a site for a supermarket.

a. How is your answer 8a different from selecting a site for a supermarket?

b. How is your answer 8b different from selecting a site for a supermarket?

Reference no: EM133568533

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