How is deinfluencer marketing different

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Reference no: EM133441279

Influencer marketing has existed almost from the dawn of marketing, and since the 1940s, under the title testimonial-based advertising, has served as a key marketing technique. However, since the advent of social media, and particularly the popularity of TikTok and other similar apps, influencer marketing as grown into a multi-billion-dollar industry. However, recently two contrary movements have emerged: Deinfluencer Marketing and Buy Nothing Groups.

1.Possible questions: Does the emergence of Deinfluencer Marketing and Buy Nothing Groups (DM and BNGs) signal a change in consumer behavior? How is Deinfluencer Marketing different or the same as Buy Nothing Groups? How should marketers respond and/or utilize these trends on behalf of their clients?

2.Essay body and conclusion: Utilizing recent major media analyses (NY Times, WSJ, other quality media sources along with qualified academic sources if such can be found), 1) briefly explain the technological and social forces driving the emergence of DM and BNGs, and 2) would you prepare a team brief in the form of an essay taking a position on how your marketing firm should respond to these social trends.

3.Use format: Sweep, thesis, evidence reviewed, analysis of evidence in support of thesis, and conclusion.

Reference no: EM133441279

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