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This required readings explain the role that analytics plays in the modern business environment.
How is data analytics different from statistics?
Analytics tools fall into 3 categories:descriptive, predictive, and prescriptive. What are the main differences among these categories?
Explain how businesses use analytics to convert raw operational data into actionable information. Provide at least 1 example.
Consider the organization you work for (or another organization you're familiar with). Does this organization use data analytics?If so, how is it used? If not, how could the organization use data analytics to improve its performance?
Determine whether your approach will be market penetration, development, diversification, consolidation, or strategic alliances. Are you the market leader, a challenger, a follower, or are you creating a market niche?
Evaluate Seth Goldman's leadership performance on the concept of the "Triple Bottom Line" using at least two (2) examples from both resources (at least four [4] total examples) to support your evaluation
Identify the characteristics of JIT systems that enable the realization of JIT philosophy. Also, provide details on how JIT could support the continuous.
An organization's resources and capabilities that can be used as a basis for developing a competitive advantage.
The manager of a small business is considering lowering the price on his main product for the coming year. What is the cost associated with this truck that is relevant to this pricing decision
Discuss the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right
If you were CMO of Netflix, What would your organization look like? How would you structure it from a Social Customer Relationship Management standpoint?
Identify the product positioning and brand strategy used by your two chosen companies. Relate the importance of product positioning to their brand strategy.
What changes are required in the retail stores of Tyre Retailer to address the concerns expressed by women customers to improve market share
Write 400 word summary marketing plan for Apparel. Your plan should include descriptions of the following: Technology- Include: How will you use technology to connect with your customer base
Describe a recent promotion experience. (As seen on television, mail, radio, Internet, sales person, outdoor/ signage, prints, etc.) Identify each of the Communication Process elements to that promotion. Provide evidence by example
Marketing of Medical Services to Insurance Companies You are responsible for marketing laboratory services to various managed care plans in your region. Compare three approaches for promoting these products to a preferred provider organization (PPO) ..
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